I’m a Product Strategist focused on Human-Centered Design & Research Consultant | Speaker | Panelist
“Driven by Curiosity. Inspired by People.”
UX leader with 12+ years of expertise in cross-functional industries to deliver user-centered design, data-driven digital experiences. I’ve partnered with organizations across enterprise software, public safety, law enforcement, and supply chain domains to create user-centered solutions that solve complex problems, improve data workflows, and drive measurable outcomes through design centric methods.
As Jony Ive observes, "We try to solve very complicated problems without letting people know how complicated the problem was." This philosophy guides my approach to transforming complex human behaviors into elegant experiences.
Professional CV can be found here
Approach
Human-Centered AI & Product Designer
As emerging technologies like AI redefine what’s possible, I’m passionate about ensuring that innovation remains grounded in ethics, inclusivity, and real human needs. My work sits at the intersection of product design and research, helping teams integrate data with responsible AI, simplify complexity, and create intuitive experiences that resonate deeply with users.
Mixed-Methods Research
With a strong foundation in both qualitative and quantitative research, I bring a balanced approach to uncovering evidence-based user insights—from contextual inquiries, diary studies, and task analysis to usability benchmarking (SEQ, SUS) and advanced survey design techniques.
Strategic Design Leadership
I specialize in transforming complex data into compelling narratives that inform vision-driven product strategies. My design practice bridges early-stage discovery with implementation, ensuring each solution is rooted in user needs, scalable across systems, and aligned with business impact.
Innovation Focus
Through design thinking workshops, innovation sprints, and blue sky research, I’ve helped teams navigate ambiguity, explore future-state experiences, and translate opportunity spaces into actionable plans.
As I move forward in my career I have embarked on my journey of MBA at Georgia Tech where I aim to specialize in Product and Service Innovation and Business Strategy.
Featured case studies
Leveraging AI to drive Business Insights
Transformed complex business insights into actionable AI driven recommendations through design thinking frameworks.
Optimizing Asset Management
Employed mixed-methods research— persona, journey mapping, usability testing—to align business goals with user needs.
Employee Engagement
through Gamification
Revolutionized warehouse engagement through human-centered gamification. Transforming tasks into motivational experiences.
Product Benchmarking for Beta Launch
Led study for Axon Body 4 from Beta to General Availability, gathering feedback from 200+ officers across 24 agencies.