I’m a UX Strategist focused on Human-Centered Design + Consultant | Speaker | Panelist

“Driven by Curiosity. Inspired by People.”
With over 12 years as a UX Designer and Researcher, I’ve partnered with organizations across enterprise software, public safety, law enforcement, and supply chain domains to design user-centered solutions that solve complex problems, improve workflows, and drive measurable outcomes—such as influencing $50M in operational savings and improving product adoption by 20% through design centric methods.

As Jony Ive observes, "We try to solve very complicated problems without letting people know how complicated the problem was." This philosophy guides my approach to transforming complex human behaviors into elegant, actionable product strategies.

Professional CV can be found here

Specialties

  • Mixed-Methods Expertise

    Leveraging a robust toolkit of qualitative and quantitative research methods—from generative research, contextual inquiries and usability testing (Task analysis, SEQ, SUS) to surveys Design (e.g., MaxDiff, Conjoint Analysis, Segmentation)—I uncover actionable insights to guide organizations through digital and AI-driven transformations while keeping users at the center.

  • Strategic Design

    I craft compelling narratives that transform user insights into innovation, driving product strategies that scale. My work spans from early-stage concepts to fully developed solutions, ensuring products align with user needs and deliver meaningful business impact.

  • Innovation Focus

    By leading design thinking workshops and innovation sprints, I’ve developed patented solutions and bridged gaps between stakeholders and customers, fostering collaboration and driving a culture of human-centered design within organizations.

As AI transforms the digital landscape, I’m deeply invested in exploring how technology can ethically serve human needs. This portfolio reflects my journey, on how I’ve helped organizations bridge the gap between user needs and business goals while empowering teams to innovate with empathy and purpose.

Featured case studies

Product Benchmarking for Beta Launch

Led study for Axon Body 4 from Beta to General Availability, gathering feedback from 200+ officers across 24 agencies.

Optimizing Asset Management

Employed mixed-methods research— persona, journey mapping, usability testing—to align business goals with user needs.

Leveraging AI to drive Business Insights

Transformed complex business insights into actionable AI driven recommendations through design thinking frameworks.

Employee Engagement
through Gamification

Revolutionized warehouse engagement through human-centered gamification. Transforming tasks into motivational experiences.