I’m a UX Research & Design Strategist | Human-Centered Design Consultant | Speaker | Panelist.
In my 13 years of experience in UX design & research across enterprise software, law enforcement, public safety, and supply chain solutions, I've helped organizations create technology that truly serves human needs.
As Jony Ive observes, "We try to solve very complicated problems without letting people know how complicated the problem was." This philosophy guides my approach to transforming complex human behaviors into elegant, actionable product strategies.
Professional CV can be found here
Featured case studies from ‘Work’
Product Benchmarking
Led comprehensive research study for Axon Body 4 from Beta to General Availability, gathering feedback from 200+ officers across 24 agencies through data triangulation.
Optimizing Site and Asset Management
Employed mixed-methods research—qualitative interviews, persona creation, journey mapping, and usability testing—to align business goals with user needs.
Enterprise Analytics Insight Platform
Transformed complex human behaviors into actionable product strategies through design thinking frameworks, contextual inquiry and task analysis testing.
Employee Engagement through Gamification
Revolutionized warehouse engagement through human-centered gamification. Transformed daily tasks into experiences that drive employee motivation and organizational success.