Planet Trail Uetliberg, Zurich, Switzerland
When I'm not immersed in user research, you'll find me exploring new coffee shops, hiking trails, or planning my next travel adventure.
These pursuits fuel my curiosity about human behavior and cultural nuances - the same curiosity that drives my professional passion. My approach to research is deeply rooted in the ethnographic tradition of "going where the action is."
As ethnographer Jan Chipchase notes, "The simple act of showing up and participating in people's lives creates a thousand opportunities to see what they can't see themselves."
This philosophy has led me to discover crucial insights that have shaped product decisions and improved user experiences across diverse domains - from spending hours alongside warehouse workers using the contextual inquiry method, to conducting ride-alongs with law enforcement officers to understand how they interact with technology in high-stakes situations.
What distinguishes my work:
Strategic Leadership: I transform research insights into compelling narratives that drive product strategy and innovation. My experience spans from early-stage concept development to product optimization, always ensuring research directly impacts business outcomes.
Mixed-Methods Expertise: My toolkit includes a full spectrum of research methodologies, from ethnographic studies and contextual inquiries to quantitative analysis (survey, Task analysis, SEQ, SUS) and usability testing.
Innovation Focus: I've led multiple design thinking workshops and innovation sprints that have resulted in patented solutions for enterprise asset management and productivity enhancement.
As emerging technologies like AI reshape our digital landscape, I'm completely invested in exploring how AI can be ethically integrated into user experiences, and how we can use research to ensure these technologies serve human needs effectively. My experience conducting research across diverse domains and cultures positions me uniquely to help organizations navigate this transformation.
This portfolio showcases select projects that demonstrate how deep user understanding, gained through immersive research, can solve complex challenges and create meaningful impact.
